A year after discontinuing the HEMI engine in its pickup trucks, Ram announced it will be returning the engine to certain models.

Ram is putting the Hemi V8 engine back in its light-duty pickup trucks, part of a blitz of changes from brand head Tim Kuniskis to claw back lost share in the hyper-competitive US truck market.

Back in 2003, a Harvard professor published a book that argued that 95% of purchases in this country are made using subconscious need rather than logic and reason. If you're a Jalopnik reader, you know car purchases are probably closer to 100%.