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CNN Underscored editors have a front seat for new product launches, so The Watch List is our collection of coming-soon standouts that are too good to keep to ourselves.

Q2 2025 Management View CEO Sean E. Brynjelsen stated that "it was another record quarter for the company" and described 2025 ...

If you're prepping for a product launch, follow these seven tips to improve your chances of making sales right out of the gate. 1. Know Your Audience You need to know who you're selling to.

For example, months before a product launch, planning teams will begin running forecasts, prepare dummy SKUs (a placeholder for the actual product SKUs) and work with purchasing teams to convert ...

If your product doesn’t require a token to function, focus on achieving product-market fit (PMF) first. Launching a token too ...

A product launch strategy defines several stages of the launch including development, internal testing, external testing, objective and goal setting, positioning, excitement building and event timing.

A product launch can generate new partnerships or business relationships. If your company is a startup, a successful product launch can lead to larger companies making offers to acquire your company.