Cola 600 this week, Amazon’s Prime Video has released the coverage plan for the NASCAR Cup Series. Stock car racing is going to the streaming giant this week. That could mean an improved broadcast for fans sitting at home.

The NASCAR Cup Series heads to Nashville Superspeedway for the Cracker Barrel 400 (7 p.m. ET, Prime Video, PRN Radio, SiriusXM NASCAR Radio). Prime Video will also air Cup Series qualifying at 5:40 p.

Kyle Larson looks to pull the double as NASCAR prepares for its longest race of the season, as drivers get set to cap off the Greatest Day in Racing with the Coca-Cola 600 at Charlotte Motor Speedway.

Prime Video begins its coverage of NASCAR Cup Series racing on Sunday at 6 p.m. ET with the Coca-Cola 600 at Charlotte Motor Speedway.

Sunday night’s Coca-Cola 600 averaged 2.72 million viewers in Prime Video’s first NASCAR race. The race won by Ross Chastain was the third-highest-watched NASCAR race this season not carried by Fox.

Prime Video launched its inaugural season of NASCAR Cup Series coverage with an average viewership of 2.72 million for Sunday night's Coca-Cola 600 at Charlotte.

Sunday's Coca-Cola 600 was the first NASCAR Cup Series race to broadcast exclusively on streaming, and early viewership numbers suggest it could be the beginning of something big.

NASCAR on Prime officially drops the green flag on its exclusive Cup Series coverage on Sunday, May 25 at 5:00 p.m. ET with the Coca-Cola 600 at Charlotte Motor Speedway. Prime Video's compelling slate of NASCAR action includes five consecutive races including the series’ first-ever international points event in Mexico City,

Prime Video drew around 2.6 million viewers for the Coca-Cola 600 on Sunday night, which marked the first NASCAR Cup Series race to ever be offered exclusively on a streaming platform. That audience is down 16% from what Fox drew for the race last year (which was cut short by rain).

Dale Earnhardt Jr. is back at the top of the popularity meter once again following his return to the broadcast booth with Amazon Prime Video in the NASCAR Cup Series. This makes it a good moment to look back at the former driver’s illustrious racing career and relive the victories that made him who he is today.

Amazon Prime Video has secured the rights to broadcast five exclusive NASCAR Cup Series events, starting with last weekend's Coca-Cola 600 at Charlotte Motor Speedway.