Toy maker Mattel is teaming up with OpenAI to develop AI-powered products and experiences based on Mattel brands. The Barbie, ...

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toymaking and ever-expanding pipeline of IP ...

The toymaker and ChatGPT developer are teaming up to develop toys and games that incorporate artificial intelligence.

Barbie's going AI. Mattel, the company behind Barbie and Hot Wheels, is teaming up with OpenAI to build AI-powered toys.

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created ...

Matel and OpenAI announced a new partnership last week, hoping to incorporate generate artificial intelligence into the marketing process. According to the companies’ press release, the technology ...

Mattel has partnered with OpenAI to create AI-powered toys and games, with the first product expected to be announced later ...

Mattel has teamed up with OpenAI to develop toys and games with artificial intelligence, and expects to launch its first ...

The partnership aligns with Mattel’s strategic shift under CEO Ynon Kreiz, a former entertainment executive who has ...

Putting AI in a Barbie, however, is not solving a particular ... Ahead of the Mattel-OpenAI announcement, I’d started researching toys my kid might like that incorporated some technology ...