If you were one of the lucky ones who got a MoonSwatch when they first came out, chances are your watch’s battery is dead by ...

Swatch has launched bi-colour rubber straps for its MoonSwatch collaboration with OMEGA. There are 11 colours to choose from, and they have a quick-release system to easily change the look of your ...

Mega-collector Mark Wahlberg knows his way around a fine Swiss watch. From complicated Patek Philippe world timers to white ...

The actor expands his watch collection with the latest release of the MoonSwatch dedicated to December's cold moon ...

The story of arguably the most impactful competition in horological history has now passed into legend. In 1965, NASA put out the call for a watch that could withstand the rigors of space travel and ...

The MoonSwatch was only the beginning. At least, that’s what Swatch Group CEO Nick Hayek Jr. seems to suggest when quoted in a recent Bloomberg article. When conceiving the MoonSwatch, he also ...

Ah, the MoonSwatch. It would be fair to say Swatch and Omega’s unexpected love-in didn’t get off to the best start. But fast-forward a couple of years from the sheer pandemonium this celestial ...

Last year, after sparking the biggest hype frenzy the watch market has seen with the release of the MoonSwatch, a bioplastic Swatch version of Omega’s legendary Speedmaster Moonwatch, Swatch president ...

Back in 2024, Swatch and Omega debuted the original Mission to Earthphase, a fresh take on the MoonSwatch with a complication that displays the Earth as seen from the Moon. (A “reverse moonphase,” if ...

Want more watch coverage? Get About Time, Esquire’s free newsletter devoted to the watch world, in your inbox every Sunday. Sign up here It’s no secret that the old guard of luxury labels is ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Swatch has launched the Mission to Earthphase Moonshine Gold – Hunter’s Moon Edition, the third ...

The global hysteria that accompanied the launch of the MoonSwatch was unlike anything the watch world had seen. Store managers faced throngs of thousands. London’s Carnaby Street location lasted half ...