Apple was already vying with Exxon as the world’s most valuable company when Cook took over in 2011, with a market value of roughly $350 billion (€310 billion). Nvidia is the top dog these days, but Apple shareholders won’t complain, with its shares gaining nearly four times as much as the S&P 500’s 769 per cent over the same period.

New Apple CEO John Ternus unveiled the iPhone Duo on Wednesday, taking his first step toward reshaping the company.

What is the eventual off-ramp for Cook, and when will Apple fully become Ternus’ company?” For most people, the answer is Wednesday at approximately 10 a.m. Pacific Time. H

Ternus is a seasoned product executive who has spent more than two decades at Apple. His tenure spanned both the Steve Jobs and Cook eras, and his elevation to CEO comes amid a broader changing of the guard at Apple following a steady exodus of longtime executives. Cook will continue on as executive chairman of Apple’s board.

John Ternus unveiled Apple's first foldable iPhone, the iPhone Duo. Nearly two decades later, Steve Jobs introduced the original iPhone in a keynote that became one of technology's finest moments.

Apple CEO John Ternus adopted timeless storytelling tactics to signal that he's the right person to lead the company in the age of AI.

Apple will hold its annual product event on Wednesday as customers worldwide await fresh products as well as the debut of Apple CEO John Ternus.