Gen Z faces a job market in flux. AI researcher James Ransom advises against chasing titles but focusing on skills that keep ...

Robinhood cofounder and CEO Vlad Tenev says young people are embracing old-fashioned investments, and it seems to be working.

AI-first shopping is reshaping the holidays, with 40% of consumers using AI tools as retailers like Walmart, Target and Etsy ...

Is Gen Z the strategic generation? A new poll shows they are shunning impulse spending in favor of long-term goals.

Recent youth-led protests against older politicians, corruption, slow economic growth, and lack of economic opportunity have ...

Robinhood's Vlad Tenev says Gen Z is embracing traditional finance and opening retirement accounts as older investors flock ...

Gen Z’s dopamine diet has taken over the algorithm. But can doubling down on boredom actually help to fix your attention span ...

Callie Holtermann, who covers entertainment, internet culture and trends, combs TikTok — and her own conversations with ...

Chips Ahoy's strategy to stay relevant with Gen Z includes a cross-brand collaboration with Netflix's "Stranger Things" and ...

Gen Z’s office frogging trend refers to the job-hopping tendencies among employees who see more benefit from switching roles ...

Brands are still marketing to Gen Z like they’re idiots. Here's how to treat them as the sophisticated consumers they are.

Common passwords also vary by generation. The seventh most popular password among Gen-Zers, for instance, is “skibidi.” Gen-Xers, perhaps honoring Archie comics or a 1989 Elvis Costello song, had ...