New Apple CEO John Ternus unveiled the iPhone Duo on Wednesday, taking his first step toward reshaping the company.

Apple was already vying with Exxon as the world’s most valuable company when Cook took over in 2011, with a market value of roughly $350 billion (€310 billion). Nvidia is the top dog these days, but Apple shareholders won’t complain, with its shares gaining nearly four times as much as the S&P 500’s 769 per cent over the same period.

Ternus is a seasoned product executive who has spent more than two decades at Apple. His tenure spanned both the Steve Jobs and Cook eras, and his elevation to CEO comes amid a broader changing of the guard at Apple following a steady exodus of longtime executives. Cook will continue on as executive chairman of Apple’s board.

What is the eventual off-ramp for Cook, and when will Apple fully become Ternus’ company?” For most people, the answer is Wednesday at approximately 10 a.m. Pacific Time. H

Apple will hold its annual product event on Wednesday as customers worldwide await fresh products as well as the debut of Apple CEO John Ternus.

Tim Cook was the very recognizable face of Apple for a very long time, but that doesn't mean that John Ternus isn't suited to the job.