A pple has incorporated AI features into its operating systems for years, but Apple Intelligence marks the first real generative AI capabilities -- and they're front and center. B

You’ll be prompted to set up Apple Intelligence right after upgrading to iOS 18, but if you need to set it up later, head to Settings in iOS: Tap More for Your iPhone, and then Set Up Apple Intelligence. You’ll get an explanation of some of the AI upgrades you can use, and a short demo of how they work.

The addition of AI features like Apple Intelligence are not impressive to consumers, a survey of Apple and Samsung smartphone owners claims, but the timing of the survey may have skewed the results.