Apple unveils iPhone duo
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At the company’s annual September product event, Apple also demonstrated its work on artificial intelligence and other new devices.
Many tech observers thought Apple might name its folding phone the iPhone Ultra, but the company went with Duo instead. That ruffled the feathers of a certain fictional owl, Duo, the mascot for language app company Duolingo. (Duo’s used to wading into newsy issues — he once pretended to be murdered by a Tesla Cybertruck .)
I got the iPhone 17 Pro Max last fall, and to be brutally honest, none of the iPhone 18 Pro Max rumors have convinced me it’s worth upgrading again this year. The new iPhone sounds better, of course, in all the predictable ways: a faster chip, better cameras, a smaller Dynamic Island, and potentially longer battery life.
Apple's annual product announcement event starts at 1 p.m. ET on Wednesday, Sept. 9. Folks can watch at home on the Apple website or Apple TV app.