Every year, Amazon holds a “record” Prime Day, and every year the company boasts about the performance of the annual sales event in a press release. The self-congratulatory announcement isn’t exactly absurd—given its size, any year-over-year growth is noteworthy.

Amazon slashed 50% off the price of this 100-inch Hisense ULED 4K TV in its biggest discount yet, but only for a limited time. Grab it before it's gone.