Forbes contributors publish independent expert analyses and insights. Rachel Wells is a writer who covers leadership, AI, and upskilling. YouTube has emerged as one of the greatest career ...

A burgeoning group of YouTube strategists are charging big money to YouTubers who want to expand their popularity.

YouTube is launching “handles” to make it easier for viewers to find and engage with creators on the video-sharing platform. The change means that soon, every channel will have a unique handle denoted ...