One cold weekday earlier this year, I convinced five friends to let me follow them around while they bought wine. We passed row after row of bottles, hundreds of images competing for our 10 to 15 ...

When you walk into a wine shop, the array of label art and graphic design on display is almost overwhelming. You see hundreds of different labels, each meant to distinguish, create brand identity and ...

Traditional wine labels from the Bordeaux region of France are changing, slowly. Inspect a half-dozen labels: many include an image—drawn or photographed—of a stately country manor, often with vines ...

ASK SOMEONE THE KIND of wine he prefers and he may or may not be able to describe it; ask someone what kind of wine label he (or she) likes and you’re guaranteed to get a reply. From occasional ...

Buying wine is rarely as straightforward as we might think. Research from Nielsen reveals that about 62% of the time, “consumers are considering multiple options leaving huge opportunities for labels ...

It seems like wine and cognac label collaborations with street/graffiti artists are as big now as liquor and beer cosigns were for rappers in the 90's, but we don't mean that in a negative way.

A recent news story claims that “the secret weapon in the $63 billion wine market is often an eye-catching label”, adding that in a saturated marketplace, producers need to grab any opportunity to ...

Wine labels are like any other kind of label: they’re designed to sell the product. Big companies such as Accolade, Treasury and Pernod Ricard spend a fearful amount of cash on packaging. There are ...

One of the best ways to have a stress-free wine-buying experience lies in understanding their labels. Wine labels can give you more insight as to what’s inside the bottle. However, what’s listed on ...