Prosocial behavior is a well-studied phenomenon in the field of social psychology. A large body of research examines conditions under which people help—or fail to help. However, not only has most of ...

Wealthy people are more likely to engage in prosocial behavior such as donating money or volunteering, according to a new global study. Wealthy people are more likely to engage in prosocial behaviour ...

A massive new study indicates that people with higher cognitive abilities are more likely to engage in behaviors that benefit society. The research links higher intelligence scores to higher rates of ...

Researchers from University of Kentucky, Arizona State University, and Pennsylvania University published a new Journal of Marketing article that explores scenarios where people take on an ambassador ...

Prosocial motivation refers to the intrinsic drive that compels individuals to act for the benefit of others, organisations and broader communities. Within organisational settings, this motivation ...

Why do some people do more for the community than others? A new study from the University of Zurich, available on the PsyArXiv preprint server, now shows that personality traits such as extraversion ...

Prosocial behaviour encompasses voluntary actions intended to benefit others and is a hallmark of healthy social development in adolescence. This period is marked by rapid cognitive, emotional and ...

University of California, Los Angeles, researchers have identified neural mechanisms behind prosocial behaviors in mice directed toward unresponsive conspecifics. Their findings suggest that mice, ...