Act your age. A poll of Gen Z folk (those born between 1997 and 2010) revealed that Zoomers think anyone who has reached the ...

Gen Z and millennials are drinking less alcohol than previous generations. Here's what's behind the shift and how wellness ...

Young Americans have been turning away from religion in recent years. But North Point Community Church in Atlanta draws thousands of enthusiastic Gen Zers each week — in part because it embraces ...

Fed up with endless scrolling, some Gen Zers are tracking their media consumption to be more intentional about their time.

Modern dating trends continue to evolve, and Gen Z is once again rewriting the rules of romance. But one of the newest viral concepts—called “grim keeping”—is leaving many people both curious and ...

The Harris Poll’s TikTok Troubles: The Platform Gen Z Can’t Quit (But Doesn’t Trust) report, conducted this month, found that a strong majority of young adults continue to use the app daily, but their ...

Another reason Gen Z gets analysed so much is simple: they live online. According to Jenk Oz, Gen Z produces more behavioural data than any generation before them. Every post, comment, like and viral ...

Gen Z’s sustainability mindset has fueled a booming thrifting economy, reshaping fashion, resale, and how brands earn loyalty in a slowing market.

From TikTok trends to everyday conversations, Gen Z has transformed the language of dating and relationships. For many people outside the generation, it can feel like love is now spoken in an entirely ...

With the original wave of Karens, their demanding behavior was often captured on video in the real world and brought to the ...

Learn how "Chinamaxxing," the new Gen Z trend, reflects shifting attitudes about the workplace—productivity, wellness, balance, hierarchy and global cultural influence.

The “6–7 dating” trend is gaining traction among Gen Z as a response to the chaos of modern dating culture. Instead of chasing a “perfect 10” partner, many young people are choosing relationships that ...