Anytime you start working with a new codec, there are some fundamental tests that you should run to achieve optimal performance/quality optimization. In this article, I’ll take you through those tests ...

It’s not that long ago that the video codec market was fairly simple with AVC (H.264) being in wide use, MPEG 2 still propping up SD broadcasting and a bubbling undercurrent of HEVC. For many today, ...

Codec adoption is like that slow-moving development being built across town. It seems to take forever to get the roads, storm drains, and sewage systems in and the lot grading completed. The developer ...

VVC/H.266 offers an up to 50% bit-rate reduction over its predecessor HEVC/H.265 and boasts enhanced capabilities to efficiently transmit ultra-high-definition content, according to InterDigital When ...

BEAVERTON, Ore.—Versatile Video Coding (VVC) promises to play a pivotal role in driving advancements in video compression technology, with organizations across the globe recognizing its potential to ...

Access Advance LLC and Alibaba Group today announced that Alibaba has joined the Access Advance Video Distribution Patent Pool (VDP Pool) as a Licensee, securing a license to the pool's comprehensive ...

Access Advance LLC today announced that Meta Platforms, Inc., one of the world's largest distributors of video content across its Facebook, Instagram, Threads, and WhatsApp services, has joined the ...

The video streaming industry is still relatively young, but its adoption and the pace of innovations underpinning it are breathtaking. Less than 20 years ago, YouTube launched, introducing us to ...

Sundararajan Kumar and Vishnu Saran Nayak of Dolcera analyse the surge in inventive activity related to a video compression standard tailored to 5G networks and identify the leading innovators and ...