Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

Wall Street loves writing obituaries too early. Back in 2020, for example, Unity Software (U) was one of the hottest IPOs in tech. Investors couldn’t get enough of the pitch: a rendering engine that ...

Brands are constantly seeking innovative ways to connect with their audiences. Today, virtual reality (VR) and augmented reality (AR) are no longer just futuristic concepts. They are powerful tools ...

Augmented and virtual reality technologies—and their offshoot, mixed reality—have been enjoying renewed buzz recently. Products such as Apple’s Vision Pro are creating excitement about the future of ...

Virtual reality (VR) and augmented reality (AR) technologies drive company innovation and expansion. From creating immersive experiences to engaging product demonstrations, both offer a range of ...

Virtual reality (VR) and augmented reality (AR) are at the forefront of immersive tech trends, each offering distinct experiences that appeal to different markets. VR delivers full digital immersion, ...