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Under Armour Splits With Steph Curry In Major Brand Reset, Lifts Restructuring Charges To $255M— Retail Shrugs It Off
Under Armour announced that it is ending its partnership with NBA star Stephen Curry as part of an internal restructuring.
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Golden State Warriors star Stephen Curry had partnered with Under Armour to produce his shoes and apparel for 13 years.
It was once hyped as a worthy rival to Nike. But at present, Under Armour, founded by a 23-year-old former college athlete, is struggling to “just do it.” Instead, the brand that’s championed on the ...
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