Engadget

Under Armour's HOVR connected shoes aim to make you a smarter runner

Under Armour has been making a major push into smart running shoes for a couple of years now, and in 2019 the company is taking those efforts even further. This year, it plans to launch a suite of ...
Engadget

Under Armour’s HOVR smart running shoes are more than just a gimmick

As fascinating as shoes like Nike's "PlayStation" PG2s or Adidas' "4D" Futurecrafts are, those particular models don't offer many (if any) benefits to avid runners. They're more geared toward ...
Runner's World

Under Armour’s Hovr CGR Connected Will Keep Your Feet Insulated on Your Run

For all of you hardened runners who head outside despite below-freezing temps, the Hovr CGR Connected is your new go-to shoe. CGR stands for ColdGear Reactor, Under Armour’s closed-hole mesh upper ...
Business Insider

Under Armour is putting everything it has behind this new shoe — and it could 'reignite' the brand

Under Armour has released a new shoe platform known as Hovr, and two new shoes are built on it. The release was splashy, consisting of events around the globe and deliveries in Rolls-Royce Phantoms.
Digital Trends

Under Armour HOVR is more than a running shoe, it’s a fitness tracker

Running isn’t easy. If it were, everyone would do it. And while some runners would argue that it’s the challenge that makes running worthwhile, there are more than a few of us out there who would ...
Sports Illustrated

What It's Like to Run in Under Armour's HOVR Connected Sneakers

If you’ve ever used a running app then you know that they can all begin to blend together, and the same thing can be said about running shoes. There are so many on the market that all seem to promise ...
Uproxx

Under Armour’s Lead Designer And NBA Players Take Us Behind The Design Of The HOVR Havoc

LAS VEGAS — Terrance Ferguson has been wearing Under Armour sneakers since he was a freshman in high school at Prime Prep Academy in Dallas, Texas six years ago, which means he’s seen the evolution of ...
gearpatrol

Under Armour’s New HOVR Sonic Is the Newest Wave in Foam

Under Armour’s newest foam, named HOVR, released at the end of January (right around Outdoor Retailer) and debuted in new two running shoes: the Sonic and the Phantom. The Phantom represents the ...
Digital Trends

Comfort or performance? Under Armour’s high-tech foam gives runners both

For 21 years, Under Armour has been developing apparel specifically designed for athletes — even performance pajamas for Patriots. Over the last decade, this effort expanded to include quality ...
Retail Dive

Under Armour debuts connected running shoes

The image by Dcavalli is licensed under CC BY-SA 3.0 For the second straight year, Under Armour used the Consumer Electronics Show in Las Vegas to showcase new models of connected footwear, this time ...
Retail Dive

Under Armour's 'Hovr' line is a hit

Under Armour is scoring with its new Hovr running shoes, released last week and positioned to compete with the Adidas Boost line and Nike Epic Flyknit React. Jefferies analyst Randy Konik in a note ...
Business Insider

This is the shoe Under Armour is banking on to save its business

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