If you're just tuning into this series, Part 1 explored the difference between broadcast and triggered email, explained the role of trigger-based email, and defined some fundamental characteristics ...

Triggered email, defined as an email deployed when an individual takes an action or meets a condition defined by the sender, has been around since the early 2000s. Marketers should not only be using ...

Real-time personalization platform Evergage announced it has launched new triggered email capabilities within the company’s Evergage for Email offering. The functionality is designed to enable digital ...

Triggered email marketing messages made up 3.8% of the total volume of email sent in Q2 2014, which represented a 9.2% increase from the comparable time frame in 2013. This is according to a new study ...

Email response improves when brands send triggered messages based on specific customer behaviors. Here are five email marketing messages that you send based on behavioral triggers.