New marketing strategies come and go all the time. There is always something new to test out and try, but many brands quickly revert to the proven strategies that produce results month after month, ...

Have you started your influence marketing strategy this year? It is quickly becoming the way to reach audiences, especially if you are struggling to make your social media efforts pay off. You see, ...

Traction is an interesting read but definitely most relevant either to a client-side start-up business looking to do or buy-in marketing, or for marketing agencies that work with a lot of start-ups.

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business ...