Apple, Tim Cook and Siri
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The most valuable asset of Tim Cook's tenure is the reach: anything Apple ships eventually arrives in front of billions of people.
In his final Worldwide Developers Conference as Apple chief executive, Tim Cook oversaw the company's most ambitious artificial intelligence rollout yet, positioning a revamped Siri and privacy-focused AI tools at the centre of Apple's next phase.
At his final WWDC keynote, Tim Cook highlights AI-forward upgrade to the voice assistant to be widely released in fall
The iPhone maker revealed its new artificial intelligence products at its developer conference, the last with Tim Cook as chief executive.
Apple's WWDC 2026 had its biggest moment yet for artificial intelligence. And that includes the software conference two years ago when the company first dropped its AI, named Apple Intelligence. The WWDC keynote,