Forbes contributors publish independent expert analyses and insights. Esther Choy covers leadership with a focus on business storytelling. Rebecca is the HR Director for a uniforms wholesaler, and she ...

One of the most effective ways to communicate with others is through storytelling. It’s a technique people have been using since the beginning of time, and it still holds the same value today as it ...

In a world awash with information but starved for meaning, the storytelling CEO stands out. Transparency, rooted in authentic ...

Improving engagement, increasing followership, encouraging evangelists, and gaining a larger share of voice all show you’ve created a story that sticks with customers. The Fast Company Executive Board ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. As a small-business owner, making your voice heard among ...

As students at the University of Iowa’s Tippie School of Business prepare to embark on their careers, a new program is teaching them to tell their stories and personal experiences—a communication ...

Storytelling is not just a tool, it's a potent strategy that breathes life into a brand and creates emotional connections with customers. It's about humanizing a brand, presenting it as more than just ...

It’s no secret that brands and marketing inundate your daily life. You can’t go a day without brands vying for your time and attention, but people are savvy and realize brand storytelling goes beyond ...

Storytelling is an incredibly important art form for business leaders to master. After all, a compelling story is often what convinces many consumers to purchase a business’s products or services. By ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. In an age where customers are more likely to trust messages ...

Rufina Ogunlesi is founder and creative director of Saint Rufina, a fragrance and lifestyle brand expanding from Lagos to the ...