NEW YORK — From American Eagle to Apple Stores, beacons are popping up everywhere. Are they a shopper’s best friend or another pesky Big Brother monitoring our every move? The square or rectangular ...

Target jumps to the head of the class for in-store beacon marketing with a new program arriving this week in 50 stores that leverages the retailer’s application to alert shoppers to hyperlocal content ...

A shifting customer experience with an increasing emphasis on mobile technology has motivated retailers to adopt new solutions that supplement their in-store offerings. A number of retailers have ...

With the presence of in-store beacons continuing to grow, shopping application shopkick is bringing its mobile engagement platform built around the technology to retailers as a white label solution ...

In 2014, other retailers began trialing in-store beacon technology, and by the end of the year deployments were accelerating. 2015 will be the year beacons move from early adopter status into the ...

As technology changes, it’s important for business owners and marketers to incorporate these advances into their marketing plan. Doing so helps marketers to reach their target audience with relevant ...