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The 160-year-old brand may be synonymous with the West, but it was originally born here — in a one-room workshop at 7th and ...

There are a lot of brands that boast about their American heritage, even if they’re only a few decades old. Then there’s Stetson. The quintessential Western brand was founded in 1865 by John B.

Forbes contributors publish independent expert analyses and insights. I am a NYC-based journalist covering the luxury and fashion industry. To mark the milestone, the brand has penned its first book ...

HOUSTON – Welcome to Made in Texas, where we write about products made in the Lone Star State. Today, we’re featuring the accessory that became a staple of American cowboys over 150 years ago, the ...

Chicago-based advertising and PR shop Schafer Condon Carter (SCC) has been selected by Stetson Dress Hats, to handle PR and brand strategy, content development and media outreach. SCC said it would ...

The nation's oldest hat maker is finding the right fit again, as Stetson marks its 150th anniversary. They've topped presidents and celebrities across the decades, but the classic cowboy accessory has ...

Note: This story has been updated to correct G. Henry Stetson's role with the John B. Stetson Company following his father's death, and the company that manufactures Stetson hats. DELAND − Long before ...

Stetson Hats are a strong, historic, U.S.-born brand that has been worn by cowboys, U.S. Army Calvary members, movie stars and pioneers in the American West. John B. Stetson founded the company in ...