Stetson is going younger — and wider — with its new fragrance launch. Called Stetson Legend, the fragrance includes notes of upcycled cedarwood, vetiver and wild desert sage. It retails for $39.99 and ...

Luke Grimes is channeling Kayce Dutton in a new cologne campaign. The "Yellowstone" star recently became the face of Stetson Original fragrance, calling the partnership "really organic." "The Stetson ...

Stetson’s fragrance license is getting a new home. Effective Jan. 1, heritage brand Stetson will be entering a new fragrance licensing agreement with Edge Beauty, whose portfolio includes brands like ...

NEW YORK--(BUSINESS WIRE)--Scent Beauty, Inc., the industry's leading emerging omnichannel beauty platform, is proud to announce the launch of Stetson Legend, a new luxury fragrance targeting the next ...

Luke Grimes is more than just a leading actor—he’s a true symbol of the American spirit. Renowned for his role as Kayce Dutton in “Yellowstone” and his own country music ventures, the star is now ...

If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. The partnership was a natural fit considering Grimes’ own ...

Luke Grimes may have been born and raised in Ohio, but he now calls Montana home. It didn’t take long for Grimes, who plays Kayce Dutton, the son of patriarch John Dutton, in the hit Paramount series ...

Stetson and Luke Grimes saddle up to reignite the brand for the modern age In our Q&A with Stephen Mormoris, CEO of Scent Beauty, he shares how teaming up with Yellowstone star Luke Grimes is helping ...

Shania Twain is the latest music superstar to toss her scent into the fragrance market. By Billboard Staff Shania Twain is the latest music superstar to toss her scent into the fragrance market. The ...

NEW YORK--(BUSINESS WIRE)--Stetson, a name synonymous with rugged sophistication and timeless style, is proud to announce the launch of the brand’s latest men’s grooming line, Stetson Spirit. This ...