Design, identity, marketing, and storytelling ...

The organizing committee selected stoats as the mascot for the Games for their “liveliness, agility, and speed.” ...

Mr. Met, the beloved baseball-headed mascot for the New York Mets, was ranked the 10th highest paid sports mascot.

The popular FOX Sports mascot celebrated its 20th birthday during the 2025 NFL season, marking two decades of Cleatus making ...

NBA mascots have evolved from sideline entertainment into high-earning global icons. Legends like Benny the Bull and Rocky ...

FIFA has unveiled the official mascots for the 2026 World Cup, which will be co-hosted by Canada, Mexico and the United States. Atlanta is one of the host cities for the World Cup next year. The ...

Ross Ramsey enjoys spending time with fellow alums at Michigan State football tailgates. These aren’t just any old former Spartans, though. They were Sparty himself – something few knew when Ramsey ...

Hoosier The Bison is back, baby. Indiana University’s official mascot - Hoosier The Bison - has returned to the ...

EAST LANSING, Mich. (AP) — Ross Ramsey enjoys spending time with fellow alums at Michigan State football tailgates. These aren’t just any old former Spartans, though. They were Sparty himself – ...

As evidenced by the sideline brawls and sign-stealing scandals of games past, emotions run high on college football gamedays. Sometimes so high that even the teams’ mascots feel compelled to get in on ...