A range of reporters and editors from across The Athletic weigh in with sport-specific sports-business predictions for 2026.

A detailed look at the top sports prediction markets in 2025, including Kalshi, Polymarket, FanDuel and PrizePicks. Here's ...

NXT Deadline returns to San Antonio tonight with two Iron Survivor Challenges and Ricky Starks defending the NXT Championship against Oba Femi. Winners earn guaranteed title shots in what could be a ...

Amid Polymarket insider trading allegations, sports bettor Spanky Kyrollos warns against prediction markets with known ...

Why do people collect sports cards or Pokémon cards? This question opens a deeper look into human behavior: why do people collect anything at all? Sigmund Freud theorized that the urge to collect ...