The Dallas, Texas-based carrier transitioned from its longtime open seating system in keeping with competitors like American, ...

Southwest Airlines passengers are making their final boarding-time scrambles for seats as the carrier prepares to end its ...

It's sad to see Southwest do away with its most unique offerings, but will it pay off for the company?

Southwest has officially switched to assigned seating, ending open seating as the airline continues to remake its ...

Southwest Airlines, the dominant carrier at Dallas Love Field that operates 18 of the airport’s 20 gates, needs a lot of ...

Southwest Airlines replaced its quirky open seating this week after 54 years with assigned seats for passengers. The carrier has overhauled its half-century business model with other major changes ...

Southwest’s oft-chaotic open-seating policy is finally coming to an end — and while some anxious flyers may rejoice in the ...

The carrier has claimed that its customers prefer the new policy, despite some pushback.

Southwest is replacing A, B and C boarding groups with groups 1 through 8.

When is Southwest doing assigned seating in Phoenix? The more than half-century-old open seating policy has ended. What to ...

Milwaukee's biggest carrier is rolling out assigned seating and other new rules on Jan. 27.

Everybody likes to be No. 1.