Great Neck, N.Y.-based North Shore-LIJ Health System has announced the launch of a $4 million marketing campaign to promote its new cancer institute. Aimed at both potential patients and physicians, ...

For the third year in a row, Cleveland Diagnostics is commemorating September’s Prostate Cancer Awareness Month with its “A PSA on PSA” campaign, which serves as a public service announcement about ...

A new campaign from Aflac aims to be more than just a one-off awareness push. Instead, the supplemental health insurance company is hoping it’ll become a full-blown “pop culture phenomenon,” according ...

An ongoing theme among medical marketing is the increasingly common embrace of Spanish-language marketing by health brands. Considering there are more than 41 million Spanish speakers in the U.S., ...

Cancer survivors increasingly have turned to crowdfunding campaigns for help with medical and living expenses, raising over $500 million over a 2-year period, but still falling far short of needs, ...

Except for Patagonia, the social impact of brands isn’t getting noticed by consumers. Whenever I ask students or other groups of people which companies they consider to be social impact leaders, they ...

In a few days, families across the country will be gathering around their dining room tables to enjoy Thanksgiving dinner together. However, thanks in no small part to this year’s contentious ...

Sprout Social announced the launch of its rebranded influencer marketing platform, Sprout Social Influencer Marketing, formerly known as Tagger Media. Highlighting the growing significance of ...

Crowdfunding raised $506 million for cancer survivors over a 2-year period. The total raised was only one-third of the $1.47 billion requested. Fewer than 12% of campaigns met donation goals, and ...