As someone who tests beauty products for a living, I find it incredibly rare for a product to become a mainstay in my everyday routine—especially a fragrance. I think of perfume like lipstick; the one ...

Snif, the direct-to-consumer fragrance brand with a drop-style approach to product launches, is gearing up for a new collection of scents. Dubbed Collection 2, each of the three genderless scents will ...

DTC fragrance brand Snif on Sunday launched at Ulta Beauty, marking its first entry into brick and mortar. The brand’s products are available in 525 of the 1,355 Ulta Beauty stores, as well as the ...

Fragrance brand Snif on Sunday expanded its product range and presence into all of Ulta Beauty’s more than 1,350 stores nationwide, per details emailed to Retail Dive. Known for its try-before-you-buy ...