Lego seems to have a good idea of how to sell parents and kids alike on their new Smart Bricks technology. The first Lego Smart Play sets are all Lego Star Wars related. At CES, Lego announced three ...

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits into the future of toys... Lego bricks have always been about creative ...

Heading into CES 2026, Lego teased that it would be hosting a keynote – but now that the dust has settled, it’s clear the company used the stage to unveil its biggest change to the Lego brick since ...

Probably my favorite thing about the Lego Smart Play system unveiled this week at CES is that it was designed for kids, first and foremost. In the past 10 years or so, Lego has increasingly courted an ...

How LEGO embedded sensing, audio, lighting, and wireless technology into a standard 2 × 4 brick without breaking compatibility with existing sets. Why screen-free interaction and position awareness ...

LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with players. These sets combine traditional building fun with interactive ...

At the beginning of 2026, the LEGO Group rang in the new year with a thrilling announcement that sent waves of excitement through the ranks of the mighty brick’s many fans. In a bold, innovative move, ...

Forbes contributors publish independent expert analyses and insights. A British writer who specializes in indie gaming. LEGO has revealed another five Star Wars-themed sets for its all-new, ...