Tony the Tiger, Toucan Sam, and Count Chocula are all familiar cartoon characters regularly used to sell cereal to kids. These cereals and other foods marketed to children are full of sugar and other ...

Silly Rabbit, Trix are for everyone who missed the iconic fruity shapes. General Mills Inc., the parent company of Trix, announced Monday it’s bringing back the beloved cereal shape of the 90s and ...

Silly rabbit, these Trix are for '90s kids. General Mills announced Monday that it is bringing back its classic Trix fruity-shaped cereal. "Trix cereal is beloved by our fans, and we heard loud and ...

To be clear, the original mascot isn't getting replaced; General Mills just wants to celebrate the fact that they are getting rid of all artificial colors and flavors in exchange for real ingredients.

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"Silly Rabbit, Trix are for kids," is a tagline well known to just about everyone. The breakfast cereal's status was once close to iconic, thanks to the ad campaign, but the company recently decided ...

Silly rabbit, Trix are for millennials: General Mills announced Monday that it's bringing back Trix cereal's fruity shapes from the 1990s amid "overwhelming consumer feedback." General Mills received ...