In July, McDonald's China debuted its first short drama, elevating the trend of short drama marketing to unprecedented levels in the market. Short drama (or microdrama) marketing has surged in recent ...

Short-form, user-generated video content surges as a key marketing strategy, demanding strategic investment and planning for businesses. Short videos win: Viewers prefer and engage more with videos ...

At the Cannes Lions 2022 International Festival of Creativity, the largest gathering in the marketing community, the health and pharma advertisements fell short of the big prizes, potentially ...