Recent research conducted by Radiocentre and Colourtext has revealed significant shortcomings in the typical short-term attribution models used to assess the impact of radio advertising on performance ...

Groups backing Vice President Kamala Harris have reserved $332 million worth of airtime. Just about $194 million in ads will come from groups backing former President Donald J. Trump. By Theodore ...

(AP) Drivers listening to adult contemporary radio along Interstate 4 in central Florida are hearing ads like this: President Obama raised taxes on Florida’s small businesses, and his defense cuts ...

TV and audio incrementality have traditionally been difficult to measure, but technological shifts have produced a strong playbook for testing incrementality across these mediums. Incrementality ...