It was on Feb. 19 of that year that someone came up with the idea to put a small "prize" in each box as a promotion — and sales boomed. Previously, prizes or coupons were only included in random boxes ...

For anyone who grew up in the '80s and '90s, cereal box prizes were a key part of breakfast that added excitement to an otherwise routine meal. Here are a few cereal box prizes that we remember fondly ...

Do you remember racing your siblings to the kitchen to dig through the cereal box for a toy? Those vintage cereal box prizes might be worth a cool mint today. The launch of cereal box prizes excited ...

Some of you may fondly recall seeing the "free prize inside" text on cereal boxes from your childhood. It was difficult not to rip open the package just to get at that sweet, sweet toy, completely ...