In my last post, we looked at the importance of culturability, “the relationship between culture and usability in WWW design” [1], when designing online. Whether you want to attract more followers, ...

Researchers from Indiana University and Miami University-Ohio published a new paper in the Journal of Marketing that examines how power distance belief affects consumers' price sensitivity. The study ...

Our eyes, gestures, and tone bring us together in a more profound way than words alone. It’s why we look hopefully toward the return of in-person, face-to-face connection. In my last post, we looked ...

In the realm of social psychology, a concept known as Power Distance (PD) emerged some years ago. Made famous by psychologist Professor Geert Hofstede, PD is defined as “the extent to which the less ...