Now that I have your attention, I’d like to talk about dangling participles. This most famous of danglers is must-know stuff for any self-respecting smarty-pants. Not because the concept will help ...
When same-meaning close variants rolled out to exact match keywords last fall, the joke was that phrase match was more exact than exact match. That joke’s dead now. As expected, Google is further ...
Microsoft Advertising has announced it will soon begin to allow "phrase match will begin to incorporate behaviors of broad match modifier." This is a similar move Google did back in February and ...
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