Add Yahoo as a preferred source to see more of our stories on Google. The science of movie theater “innovation” in the 2020s has largely been the science of trying to get ever-more blood out of a ...

If you were planning to go to an AMC theater soon, you might have to pay more for a good seat. AMC has announced that they will be “reserving” the “best” seats for their paid loyalty program members, ...

If you’re a member of AMC’s paid subscription loyalty programs, you’ll soon get another perk: the opportunity to reserve the best seats in the movie theater before anyone else. On the theater chain’s ...

Picking the best seats at an AMC theater may soon become a little more challenging for those who aren’t members of the chain’s loyalty program. AMC announced this week that it will block off premium ...

The science of movie theater “innovation” in the 2020s has largely been the science of trying to get ever-more blood out of a dwindling population of stones. This is all over the concession stand, ...