Noom: the app designed to help you lose weight, or give you an eating disorder according to former users. The weight loss programme is trending on Twitter after users reacted to the app’s recent ad ...

With New Year’s resolutions just around the corner, Noom is introducing a flurry of new advertising aimed at communicating how individualized the psychology-based app can be. It’s also promoting the ...

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Noom is a subscription-based wellness service that touts itself as a more ethical alternative to traditional diet apps. So it’s somewhat surprising that the app would be accused of lifting a fitness ...

Recently, the fitness app Noom has been roasted (like that pork rib it doesn’t want you to eat) all over social media for hiring untrained “health coaches” and mishandling clients with eating ...

‘Tis the season for wishful thinking. The start of a new year often sparks new eating habits, well-intentioned gym memberships and the shedding of vices. It’s also all about advertising for things to ...

Noom is looking to raise awareness and boost subscriptions for its namesake app, whose goal is to change the way people think about improving their health. The company this month expanded its ...