In celebration of Nike’s 30 th anniversary of its “Just Do It” campaign, the company—to the delight of many—got controversial. On Labor Day, Nike broke the internet with a powerful ad showcasing an ...

Nike faces the prospect of a legal cloud hanging over its World Cup marketing efforts in the run-up to the tournament next ...

Federal prosecutors say a former Nike marketing manager embezzled $1.4 million dollars from the Beaverton-based shoe and sportswear giant by steering work creating Nike pop-up stores to a friend’s ...

Nike Inc.’s decision to feature Colin Kaepernick in its latest “Just Do It” advertising campaign predictably blew up the internet. In one video, Nike shoes were set on fire. John Rich, half of the ...

Nike kicked off a huge controversy just days before the start of the football season. Now, some of the company’s customers are taking a knee. The sneaker brand’s bold decision to make controversial ...

Nike caused an uproar this month with its ad featuring former NFL quarterback Colin Kaepernick that debuted just as the football season was about to begin. But the shoemaker’s stock is up and sales ...

The WNBA has reached unprecedented heights in popularity, and one player derserves most of the credit — Indiana Fever guard Caitlin Clark. Of course, the league was built on the shoulders of players ...

Yesterday, both Under Armour founder and CEO Kevin Plank and Nike CEO Mark Parker announced that they would be stepping down from their respective positions in 2020. As sports business moves go, it’d ...

Online sales grew 31% over Labor Day weekend following the launch of a "Just Do It" campaign featuring Colin Kaepernick — a 17% higher increase than for the holiday weekend in 2017. Outlook: More than ...

Nike Inc. (NYSE:NKE) has decided to return to Super Bowl advertising after a 27-year break, in an effort to revive its dwindling sales. What Happened: The news of Nike’s return was disclosed by ...

Nike continues to build out its digital platforms. On Wednesday, the athletic apparel giant revealed it had purchased the analytics startup Celect for an undisclosed price. Read the release. Celect ...

Nike kicked up a media storm last month with news that its new LeBron X+ shoe would be the company's priciest sneakers yet, at an astonishing $315 a pair. The story, first reported by The Wall Street ...