We're proud to announce a brand new soft plastic, the eye DROPS! Great for tipping or using as is - get ready for some ...

Tackle store shelves are overburdened with every style and shape of soft plastic bait imaginable. And although all undoubtedly catch largemouth bass to some extent, they also can do a great job at ...

It was about this time of year ten years ago when a friend and I made a plan to go fishing. Walleyes would be the target. We would meet at the boat ramp. I asked if I should pick up some minnows. My ...

Soft plastic baits are the workhorse lure when it comes to catching largemouth bass. Find out why you should stock up on worms, craws, creature baits, swimbaits, stickbaits and toads in order to ...