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New 'Elf on the Shelf' accessory allows kids to customize their scout elf's jersey

For families who count down to Christmas with The Elf on the Shelf, a new accessory is giving the beloved holiday tradition a personalized twist. The latest addition to the brand's lineup lets kids do ...
Animation Magazine

‘Scout Elf Squad,’ from ‘Elf on the Shelf’ Creators, Passes 1 Million Streams on YouTube Kids (Exclusive)

The Lumistella Company, the creators behind the internationally acclaimed Santaverse and The Elf on the Shelf tradition, is celebrating more than 1 million views of its popular YouTube Kids series, ...