A B2B marketing technology stack is the collection of software tools and platforms that marketing teams use to plan, execute, manage and measure their campaigns and customer interactions. From CRM ...

For years, businesses expanded their martech stacks by adding specialized tools for every new customer experience challenge. Today, many enterprises are moving in the opposite direction. The rise of ...

COLUMBIA, Md.--(BUSINESS WIRE)--Altairzen, the MarTech Service Provider (MSPs) company, is introducing a new framework for updating and managing marketing operations for businesses around the world.

Earlier this year, I had the opportunity to speak at the Gartner Marketing Symposium in London about the ever-expanding universe of technology that marketers are surrounded by. The temptation is ...

As software begins to interpret objectives, make decisions, and act across systems, the question is whether the environment around the stack contains enough context, rules, permissions, and ...

You're currently following this author! Click to unsubscribe from email alerts. Author of the CMO Insider newsletter Global businesses are forecast to spend $160 billion on marketing technology — or ...

The best stacks next year won't have the flashiest AI features — they'll have the cleanest data and tightest integrations. The average enterprise marketing team now runs somewhere between 30 and 90 ...

Barbara Puszkiewicz-Cimino is a digital marketing and MarTech strategist with a passion for leveraging technology to drive business growth. I see this again and again. Marketing teams buy tools like ...