Amazon's telecast of regular season NBA games through Prime Video is lifting global interest in the sport, according to fresh data released this week.— This story first appears at TheDesk.net, a ...

The 2026 NBA Finals between the New York Knicks and the San Antonio Spurs earned a historic viewership number.

The NBA Finals are on a ratings roll, with Friday's game becoming ABC's most-watched Game 2 since 2018. As the New Yorks ...

While the New York Knicks' head-turning, 13-game playoff win streak came to an end on Monday night against the San Antonio ...

Forbes contributors publish independent expert analyses and insights. L.A.-based lead analyst at The Measure, covering the data behind sports media topics. OKLAHOMA CITY, OKLAHOMA - MARCH 29: ...

Leagues, teams and media networks are increasingly meeting younger fans on social media as platforms like TikTok, Roblox and ...

The New York Knicks‘ first NBA title in 53 years delivered the biggest audience for the NBA Finals in 28 years. Saturday’s deciding fifth game averaged 24.5 million viewers on ...

The NBA Finals between the New York Knicks and the San Antonio Spurs was the most-watched series since Michael Jordan was leading the Chicago Bulls in 1998. The Knicks sealed their first title in 53 ...

As the inaugural NBA on Prime season came to a close with the New York Knicks breaking a 53-year drought to win their third NBA Championship on June 14th, Prime ...

NBA Finals. The New York Knicks’ record-breaking comeback win over the San Antonio Spurs in Game 4 of the 2026 NBA Finals av ...

Game 3 reached a similar milestone on Monday, June 8 as the matchup brought in the biggest Game 3 audience since 1998. Monday ...

The NBA Playoffs are delivering an average of 3.91 million viewers per game across ABC, ESPN, NBC/Peacock and Amazon Prime Video. From NBA.com Staff The Orlando Magic defeated the Detroit Pistons, ...