They've been releasing music as individuals and in collaboration with each other for years, but today Donnie, Jimmy and Jay Whiss release their debut album as the Prime Boys. Koba World features the ...

A collective encompasses a group acting as one entity, but for Toronto's Prime Boys, it means family. Made up of videographers, photographers, designers and, of course, artists, the world of the Prime ...

Supergroups in rap music are few and far between, and rarely as successful as their respective artists are individually. Though they've been working under the Prime collective umbrella for the past ...