In my previous article, I looked at defining your success goals and what to measure when running multivariate tests. Let's now look at your site factors and learn how to select the right ones to test.

Multivariate testing, with its many combinations, creative needs, and more demanding implementation, is a great place for larger organizations to implement more rigorous processes. Testing helps build ...

In my last article, I defined multivariate testing and how it can optimize your Web marketing, as well as five common errors to avoid. Let's now look at what to measure in your tests and how to define ...

A/B testing is nothing new. So why do so many businesses still fail to do it? Conducting online A/B and multivariate testing is nothing new. The practice has been around for decades now, with Google ...

We are live blogging this session from Salon B @ the Las Vegas Convention Center, PubCon 2008. Great ad copy is not enough in itself, absent effective conversion on the landing page. This panel ...