You no longer have to hear the beautiful sound of summer to know when ice cream is headed your way. For years, kids needed to keep ear out for the Mister Softee jingle, which would blast through the ...

Soft serve lovers rejoice, a compromise on the the Mr. Softee jingle has been reached. The proposed reforms last year to the city's noise code by Mayor Bloomberg called for Mr. Softee to be muted. No ...

For millions of Baby Boomers and Gen Xers, the lilting jingle tinkling from slow-moving Mister Softee ice cream trucks conjures up nostalgic memories. But the realities the company’s dwindling number ...

A Mister Softee truck driving down a street in a residential neighborhood. There’s no sound that sounds more like summer than hearing a Mister Softee ice cream truck's jingle, knowing that a cool, ...

The official start of summer means it's time for the return of the annual urban earworm, the Mister Softee jingle. Resistance is futile, so here instead is another way to fight: reappropriation. The ...

The trucks are out. Spring is here. Photo-Illustration: Grub Street; Photos: Getty Images The trucks are out. Spring is here. Photo-Illustration: Grub Street; Photos: Getty Images Yesterday, as I ...

You hear the jingle and the Pavlov's Dog reflex kicks into high gear. We run to get our money, sprint outside and chase down the king of summer-- Mister Softee. Well, it turns out, Mister "Softee" is ...

A spooky, slowed-down version of the Mister Softee ice cream jingle blasted from Wi-Fi kiosks in Manhattan — giving passersby something to really scream for. The haunting tune began mysteriously ...

The creator of the Mister Softee jingle heard in hundreds of ice cream trucks since 1960 has died. Les Waas was 94. Les Waas died April 19 at Abington Hospice in Warminster, Pennsylvania, Goldsteins' ...

The Chinese Mr. Softee on YouTube. We have no idea what they’re saying, but the jingle is unmistakable. Ah, sweet, sweet globalization! New Yorkers have been so busy carping about the Mister Softee ...