1972: Miller Brewing Co. purchases Meister Brau Lite, a low-calorie beer, from Chicago-based Meister Brau. 1973: Miller tweaks the recipe and rebrands it Lite Beer by Miller, then Miller Lite, and ...
1973: Miller tweaks the recipe and rebrands it Lite Beer by Miller, then Miller Lite, and test-markets the beer in Providence, Rhode Island; Decatur, Illinois; San Diego, California; and Knoxville, ...
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