Marketers are shifting from patching legacy models to rebuilding measurement around speed, strategy and trust — and AI is at ...

Measurement does not become useful because it moves faster. According to the report, it becomes useful when teams trust what they are seeing and understand its limits. AI may support that outcome, but ...

Nielsen and its television network clients are looking for more viewership between the couch cushions. On Tuesday, the audience measurement firm, which serves as the gold standard for television ...

Measurement system analysis (MSA) is an essential discipline that underpins the accuracy and reliability of data in quality control and manufacturing processes. By quantifying measurement variability, ...

Has the sport grown organically, or were the stellar TV ratings for the 2025 season rooted in a critical change in Nielsen’s ...

As this complexity deepens, a simple truth emerges: classical measurement frameworks cannot keep pace with a system that is ...

The world’s measurement system will be based on updated values for four fundamental constants of nature. A revised SI ( the International System of Units ) based fully on accurate values of these ...

E-Access allows Chief's tech support staff to remotely view a measuring system's display. They can then provide guidance or take control of the measuring system to fix an issue. Once installed, there ...

Every application of measurement, including those not yet invented, can be put into one of three categories or some combination of them: monitoring of processes and operations; control of processes ...

Particle measurements in ultra-pure water (UPW) systems can take a long time to return to a stable baseline after normal operations are interrupted by an event such as maintenance shutdowns. A ...